Print · Verlain Frères
Sixty pages, one house
A private bank founded in 1811 wanted its bicentenary noticed by people who do not read advertising. We printed a sixty-page bound supplement on the Group's own presses, bound it into the Saturday edition, and let the archive do the talking.
- Prompted awareness
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- Kept the supplement
- 44{17bb0b2e6174726ad62ba86076238b602dd4bc6705ca0e90dfa17caa0ea488f7}