01 — Print & Display
Four units. Never two in succession.
The Montlior page is deliberately under-sold. No more than four commercial units appear on any page, never above the masthead and never between a headline and its story. What an advertiser buys is not an impression. It is a position, on a page a reader has already chosen to give their attention to.
- Billboard, leaderboard, feature panel and rail square
- Front, section, article and edition positions
- Out-of-home across fourteen Coravian cities
- Every unit labelled “Advertisement”, without exception