Approach
Observe the decisions
The treatment followed moments when a maker could continue, correct or begin again. No scripted dialogue was recorded. The score was built from workshop sounds gathered during production.
Film · Aurelin Maison
A film for the fiftieth.
Fourteen minutes on the making of one object, observed without voiceover, celebrity or the expected product reveal.
The brief
Celebrate fifty years without producing an anniversary film.
Aurelin Maison wanted a lasting expression of its craft, not a chronology or founder interview. The audience was design-literate and unlikely to reward polished brand language.
Montlior proposed following one object from raw material to final inspection, letting decisions, hands and workshop sound carry the story.
- Partner
- Aurelin Maison
- Channel
- Documentary film
- Duration
- 14 minutes
- Shoot
- 9 days, Valcourt
Delivery
Premiere, then depth
The film premiered to eighty guests in the Montlior screening room, then lived within a long-form article for six weeks. Short vertical cuts introduced processes without reducing the film to a trailer.
Result
Completion over reach
The film recorded 412,000 completed views and a 38% completion rate. Average viewing time among Montlior readers was 10 minutes 54 seconds, with 18,600 saves.
Film with patience
Some stories need room to breathe.
The Film Studio develops treatments, crews and distribution around the attention the story deserves.