A small audience, in the right chairs.
Montlior has never had the largest readership in Coravia. It has, for sixty years, had the one that decides.
Headline readership figures
2.1m
Weekly readership
Print, web, app and editions, de-duplicated
64%
Senior or board roles
Director level and above
840k
Newsletter subscribers
Across eleven editorial titles
412k
Median household income
Coravian marks, against a national median of 96k
71%
Degree or higher
38% hold a postgraduate qualification
34 min
With the Saturday edition
Median time, self-reported
All figures are twelve-month averages to December 2025. See the methodology note.
Composition
Who is actually reading.
The readership is unusually concentrated. Nine sectors account for more than nine in ten readers, and two in three hold a role with a budget attached to it.
Sector
Share of weekly readership. Bars are drawn to the largest sector, not to 100%.
Seniority
- Board & C-suite 24%
- Senior management 40%
- Professional & specialist 26%
- Other 10%
Weekly readership, five years
Millions of de-duplicated weekly readers across all platforms.
-
2021
1.62 -
2022
1.74 -
2023
1.86 -
2024
1.98 -
2025
2.10
Geography
Share of weekly readership, drawn to the largest region.
Where they read
Platforms overlap; the sum exceeds the de-duplicated weekly total of 2.1 million.
Attention, not reach
The figure we would rather you judged us on.
Reach is the easiest number in this industry to inflate and the least useful to buy. We publish ours, but we would rather you looked at the second column: how long a reader stays, how often they come back, and how many of them are the person in their organisation who signs.
- 6.4 visits per reader per week, median
- 9 minutes 40 seconds median read-through on a Studio feature
- 58% median newsletter open rate, twelve-month average
- 91% of print readers describe themselves as regular
- Under 4% of weekly readers arrive from social platforms
That last figure is the one our commercial director is proudest of. It means the audience came looking, and it means it will still be here next quarter.
On the readership
When I write about the Bank of Coravia I assume the person reading it was in the room. That assumption is the whole product — and it is why we will not sell anything that makes the page harder to believe.
Methodology
How these numbers are made.
We publish our method because a figure you cannot interrogate is a figure you should not buy against.
Readership is drawn from the Montlior Readership Survey, an annual study of 9,400 adults in Coravia and the Meridian Accord, weighted to the national workforce by age, region, sector and seniority, and fielded by an independent research house between September and November each year.
Digital reach is measured server-side and de-duplicated across web, app and newsletters using a first-party identifier. It is not modelled, and it excludes traffic we cannot attribute to a returning reader. Newsletter figures are unique opens on delivered mail, not sends.
Where a number cannot be measured we say so and give the source of the estimate. Where a partner asks for a figure we do not hold, we say that too rather than supplying a modelled one.
Publication standard
Audience measures are published only when the sample clears the stated confidence threshold. Small bases are suppressed, weighted estimates are identified, and comparisons use the same twelve-month reporting window.
Partnerships
Ask us the question the data does not answer.
Bring us a segment, a region or a job title and we will tell you what we can and cannot reach — before you commit a budget to finding out.