Experience
Before Montlior Media
Director of Group Circulation, Montlior Group, 2012–2018; Head of Subscriber Experience, 2009–2012; Audience Development Manager, 2007–2009; circulation and research roles at the Valcourt Review, 2000–2007.
Chief Executive
Élise Vantour.
Responsible for Montlior Media’s commercial direction, standards and separation from the Group newsroom.
Biography
Commercial growth with editorial independence held as a condition.
Élise has led Montlior Media since 2018. She sets the company’s commercial strategy, chairs the advertising standards committee and reports to a board constituted separately from Montlior News.
She began her career in audience development at the Valcourt Review before joining Montlior Group’s circulation business in 2007. Over the following decade she led subscription operations across print and digital, introducing the Group’s first de-duplicated readership model and a common service standard for its regional titles.
As Chief Executive, Élise has shifted the media business from volume-led inventory to long-tenure partnerships and commissioned work. She established the Studio’s published labelling rules, created an annual external review of commercial/editorial separation and gave the standards committee authority to decline revenue without executive referral.
- Commercial strategy
- Governance
- Reader revenue
- Advertising standards
Responsibilities
At the desk
Élise approves multi-title partnerships, reviews work that creates new standards questions and acts as executive sponsor for financial-services, public-sector and regulated-category relationships.
Outside the office
Industry contribution
She is a trustee of the Coravian Reading Foundation and a member of the Independent Media Council’s commercial ethics panel. She speaks English, French and Coravian.