Experience
Planning and partnerships
Partnerships Director, Montlior Media, 2019–present; Senior Partnerships Lead, 2015–2019; Partnerships Manager, 2012–2015; Strategic Planner, Ardent & Vale, 2006–2012.
Partnerships Director
Mei Santoro.
Leads partnerships across financial services, professional services and government.
Biography
Fourteen years translating complex objectives into clear media plans.
Mei works with organisations whose communications sit close to regulation, public policy and reputation. She leads the brief from first conversation through measurement, remaining the client’s named contact throughout delivery.
Before joining Montlior Media in 2012, Mei spent six years in strategic planning at Ardent & Vale, where she worked on banking, accountancy and public-infrastructure accounts across Coravia and northern Europe.
Her work at Montlior includes multi-year publisher tenures, executive-audience research partnerships and the commercial design of the Coravia Capital Summit. She is known for narrowing broad stakeholder requests to one decision the campaign can credibly influence.
- Financial services
- Professional services
- Government
- Executive audiences
Selected work
Long-tenure programmes
Mei led the Corvane Bank launch tenure, Coravia Rail’s year-long Memo partnership and the commercial framework for three editions of the Coravia Capital Summit.
Working style
One decision, stated plainly
Every proposal she issues begins with the audience decision, the evidence required and the point at which Montlior should say no. Her plans separate output measures from business outcomes.