Branded content · Halvard & Crane
Six reported essays that treated private banking as a subject worth investigating—not a proposition to repeat.
The brief
Halvard & Crane wanted to own a serious conversation about stewardship. The brief called for intellectual depth, while Montlior’s standards required a clear label and genuine editorial independence.
The Studio built a six-part series from eleven interviews and three archives. The partner could correct facts about its own business, but could not select sources or approve conclusions.
Approach
The series moved from family firms and succession to the ethics of discretion. Writers were selected for subject authority rather than familiarity with the partner, and each piece carried sources and a commissioning note.
Delivery
One essay published every three weeks, supported by a short audio conversation and an annotated archive object. A reserved newsletter position introduced each instalment without recapping the conclusion.
Result
Median read-through reached 9 minutes 40 seconds. Sixty-one per cent of readers who completed part one returned for part two, and the collected edition was requested by 1,860 readers.
Commissioned with a wall
Bring us a question, access and evidence. The Studio will build the editorial proposition.
