Approach
Frequency with restraint
Six sequential messages moved from category introduction to service proof. No animation, retargeting or interruptive formats were used; the value came from owning the same editorial positions over time.
Display · Corvane Bank
A quarter in the margins.
A quiet, consistent presence beside the reporting Corvane’s prospective clients read every morning.
The brief
Build recognition without borrowing urgency.
Corvane was entering private wealth management. It needed familiarity among senior professionals before the launch, but rejected the visual noise of a conventional reach burst.
Montlior designed a twelve-week tenure around two fixed Business-section positions, supported by a weekly contextual placement beside markets analysis.
- Partner
- Corvane Bank
- Channel
- Premium display
- Duration
- 12 weeks
- Inventory
- Two fixed positions
Delivery
One system, six propositions
A single typographic template kept the mark and colour field constant. Each fortnight introduced one new proof point, giving repeat readers progression without making the campaign look different every visit.
Result
Familiar before launch
The campaign delivered 2.4 million qualified impressions at an engaged rate of 0.9%. Brand recognition among exposed senior-finance readers was 22 points higher than among the control panel.
Own the right position
Plan for recognition, not interruption.
We can model the reach and frequency of a fixed-tenure partnership before creative begins.